I am a culture and technology journalist and editor writing on underrepresented people in the media and highlighting the voices of people across sectors. I have interviewed some of tv's favorites, from Angus Cloud to Olly Sholotan to the Damina sisters; I have spoken with tech CEOs and written on policies; I have also written on your favorite tv show.
I am also a UX Writer who is a champion of the end-user.
I write microcopy that aligns with a brand's voice & tone while making sure it is compelling, concise, and readable. When it comes to UX Writing, I make sure the user doesn't end up grasping at straws. And through user research, I try to understand what users of a product want, why they want it, and how to go about it. I make use of different skills ranging from Information Architecture to User Testing to Psychology which helps in understanding the user better.
I currently work with a start-up in its developing stage, and when I am less busy, I create projects on Behance.